Superflex focused their artistic attention on mass food production, targeting McDonald's as the most heavily branded fast food establishment. They constructed a replica restaurant based on 1980s design, believing this represented the chain's most recognizable iteration. Every element—including Happy Meal boxes—was handcrafted in a Bangkok studio.
The introduction of water served a dual purpose: it symbolically dissolved the restaurant while simultaneously animating its contents. According to the artists, "All these dead objects start to become actors." Water also imposed practical constraints; once introduced, its effects became irreversible, though additional water could be stopped.
Filmed around 2008, the work responded to prevailing cultural anxieties. The financial crisis, climate change, and related concerns dominated media discourse. Superflex created their own "end-of-the-world" scenario "in a mild Scandinavian way, but still using some kind of global vocabulary—the raising of the water, the most famous fast-food chain."
Despite heavy symbolic content, the approach maintains humor, operating "almost like slapstick."