Falling house’ functions as a displaced landscape in the heart of the corporate city environment. Alternatively, it can also be rolled out as a billboard-size LED-truck into a dense forest, or the endless desert, warped in, as it were, from an unknown time zone. Any pedestrian, lost traveler, or fleeting vehicle will trigger an interactive sensor, when unexpectedly a house drops from the sky, only to disappear in a cloud of dust.



In our contemporary cityscape teeming with commercial and private messages, the format of the blunt billboard ad is re-appropriated as an intimate space. By weaving out-of-place poetics into the consumer fabric of the city, the installation deliberately confuses reality. Zapping through urban space, it is the passerby who inadvertently triggers the poetic intervention, who is acting as a metaphorical remote control, summoning a delay between reality and the memory of reality.

Rather like a 21st century flâneur, they open a portal into the ordinary urban setting, tearing through the trivial codes of everyday life. Whereas commercial billboards are designed to control consumer attention, the art work masquerades as a public billboard, only to capture the viewer to re-evaluate their relationship to the urban reality.