IF I DON’T KNOW EVERYTHING, THEN I WOULD SAY THAT YOU KNOW ABSOLUTELY NOTHING!

TITLE:
RCA VICTOR
DEPENDABLE
RELIABLE

NIXON:
Color television will transmit this very conversation immediately. And this increase in communication will teach us some things and it will teach you some things too. Because after all you don’t know everything!

TITLE:
RELIABLE
QUALITY
RCA VICTOR

KHRUSHCHEV:
[addresses Nixon in Russian; taken over by translator]

TRANSLATOR (voice):
If I don’t know everything, then I would say you know absolutely nothing about communism. Nothing except fear of it.

NIXON:
I didn’t get that....

TRANSLATOR ON STAGE:
If I don’t know something, then you don’t know anything about communism, except fear.

TITLE:
SOVIETS LAUNCH SPUTNIK II
NOVEMBER 3, 1957

REPORTER MERRILL MUELLER (voice):
A dog, right out of the world’s attention today. In a masterpiece of propaganda timing, the Soviet Union announced it had launched Sputnik number 2, carrying a live dog, reportedly history’s first space traveller.

ESTELLE TAYLOR:
And I don’t mean to be facetious and all, but some needs to be remembered, is that there’s a female up there circling mother earth.

TITLE:
PUPNIK LAIKA
FIRST IN SPACE!

SENATOR LYNDON B. JOHNSON (DEMOCRAT):
Well, I think the Russians are ahead of us but there is no reason for panic because there is never any solution in panic.

MERRILL MUELLER, NBC NEWS:
The rocket that launched Sputnik number 2 is capable of carrying a ton and a half Hydrogen Bomb warhead!

TITLE:
CAN PUPNIK CARRY H-BOMB?

DOUGLAS EDWARDS, CBS NEWS:
The Russians have licked some of the toughest problems at the basis of the so-called ultimate weapon.

SENATOR HUBERT HUMPHRY (DEMOCRAT):
Let’s quit acting as if nothing happened, because something has happened and it has embarrassed us throughout the world.

ADLAI STEVENSON, PRESIDENTIAL CANDIDATE:
Not just our pride but our security is at stake.

EDWARD TELLER, NUCLEAR SCIENTIST,
FATHER OF THE HYDROGEN BOMB:
The Russians will leave us behind, and way behind.

HUBERT HUMPHRY:
The country is in dire trouble!

SENATOR HENRY JACKSON (DEMOCRAT):
This may be our last chance to provide the means of saving Western civilization from annihilation.

TITLE:
SPOOKNIK!

TRAILER (male voice):
Flying saucers have invaded our planet. Washington, London, Paris. The whole world is under attack!

TITLE:
SAUCER CRAZE IN THE WAKE OF SPUTNIK!
TOTAL TERROR FROM OUTER SPACE...
NEW YORK, 1959
... HOUSEWIVES & BEATNIKS PROTEST FEAR INDUSTRY!

TITLE:
UNIVERSAL-INTERNATIONAL NEWS
“MOON” IS BORN THE STORY OF “PROJECT VANGUARD”

REPORTER #1 (voice):
Our next shot will be the Vanguard going aloft. It is hoped to carry the first U.S. satellite into orbit in outer space.

TITLE:
FIRST U.S. SATELITTE
DECEMBER 6, 1957

REPORTER #2 (voice):
The U.S. scientists realize the world is watching and waiting. And the Americans who sweat this one out at Cape Canaveral know their fledgling is on the spot.

REPORTER #3 (voice):
You have just witnessed a severe propaganda defeat for this country.

TITLE:
“OH, WHAT A FLOPNIK!”

HITCHCOCK:
We slowly turn our eyes back to the charms of television advertising.

FOLGERS AD #3:
[husband and wife]
— Honey, your coffee is undrinkable!
— That’s pretty harsh!
— Well, so is your coffee! You know, the girls down at the office make better coffee on their hot plates!

[at the neighbor’s]
— And he didn’t even kiss me goodbye! You know, if I could just make a decent cup of coffee, I could relax.
— So, relax! Why don’t you try INSTANT FOLGERS?

[back at home]
— Hey! Great coffee!
— Better than those girls make at the office?

[husband blows out candle]

[Ad’s voice]
INSTANT FOLGERS, tastes good as fresh-perked!

TITLE:
INSTANT FOLGERS TASTES GOOD AS FRESH-PERKED!

HITCHCOCK:
Very nasty!